This SEO guide is designed more to assist small to medium businesses or individuals in their quest to help serve themselves with the least possible unnecessary investment in SEO.
Likewise, of course the principles involved can also be employed for larger scale businesses.
The significant keyword phrase “Search Engine Optimisation” is usually abbreviated by the acronym SEO. It refers to the detailed measures, strategies, attentive mundane (in a sense) detailed dedicated work and thought processes undertaken by people like yours truly to gain, improve and maintain a webpage or website’s prominence generically in Internet search engines results pages such as on Google, Bing, Yahoo!, etc., and the security conscious really relative DuckDuckGo! where your privacy is respected.
The business of optimising webpages and websites for enhanced ability to be seen in the main search engines results pages began to gain impetus around 1995. It is now certain that sites ranking generically higher in search engine results pages reach a much greater number of the millions of those ‘twenty four seven’ internet surfers around the globe. Consequent upon receiving greater traffic the ability of eBiz/mBiz(e-Business and m-Business) web pages and web sites is improved to convert a greater number of their visitors to buyers and thereby engage in greater business activities and make more money. Interest in SEO spread rapidly and by the time Google arrived on the scene in 1998, SEO was becoming conventional in online internet marketing policies and has continued growth at an astounding rate, year-on-year since.
Presently, SEO is a multi-billion pound, euro, dollar, yuan currency industry that is demonstratively growing and changing significantly every year. It is without any doubt acknowledged as a requisite for e-businesses and m-businesses that want to acquire or generate a much superior and successful online presence.
Tell me the Basics of SEO
The base ideals behind Search Engine Optimisation center on keywords and keyword phrases.
1. Most people surfing the internet go to search engines, and type in queries that use specific keywords and or keyword phrases for the subject, topic, item or business essentials that they wish to search for.
2. The internet search engines sets of rules and algorithms make certain associations between your inputted search query, the webpage/s and websites they have indexed and then rapidly display the most relevant pages in a premier position on the search engine results pages.
3. SEO practices are used by web page and web site owners to make stronger connections between their web page or site and its relevant keywords. When successful, the site will appear higher in the search engine results pages for these specific keyword or key phrase search queries.
The advanced programmes and software that search engines use to trawl the World Wide Web webpages and websites for indexing purposes are very intelligent and as machines, they readily distinguish between right and wrong and take no prisoners!
SEO practitioners must have a good working knowledge of the latest technologies in this field and must be ultra-honest in their work ethics implementation and practice application! Thankfully the search engines are undertaking significant work with their algorithms to stop the SEO chancers in their tracks. Very positive developments!
I mentioned mundane work earlier. This type of work is just that and it is time consuming! You really must possess the right qualities and have great lateral thinking abilities. I say “most sane people would not undertake SEO/M work properly because of its challenging demands”. You really must have a great understanding of and a love (a grá) for the many processes involved in order to succeed with SEO/M and make it work as it should for those requiring the exceptional outcomes that can be
provided by a service job well done. Job satisfaction is just brilliant! SEO/M consultants and practitioners require staying power, the ability for high and sustained concentration and a very quiet working environment.
Yes, it just might appear like a good idea to simply pile as many keywords and keyword phrases into a site or page as possible – ugh! does not work.
Search engine technologies, though mechanical give us a rare glimpse of a pretty unique machine-driven computerised type of artificial intelligence! Their artificial logic and thought processing abilities are much smarter than one may realise!
Remember being ultra honest is paramount! There are no quick “glick” fixes and no tricks of the trade, despite what some so-called practitioners may claim – be very wary!
Keywords and keyword phrases are only one part of the complex balance used to determine website or webpage relevancy. Without the balance, of among other important elements of SEO such as links, traffic, meta tags and usability, a site or page will not find much benefit from simply adding bundles of keywords. In total you are looking at a minimum of fifty key elements that must be considered by SEO consultants and practitioners in order to achieve reasonably successful outcomes.
Especially concentrating on a single aspect of SEO – such as on-page keywords and keyword phrases can actually damage your efforts more than help them!
As I have stated, there are many different “logical SEO elements” the search engine algorithms take into account to decide site or page relevancy. These can be divided into on-site and off-site indicators of site/page forte and status. The weight each differing logical SEO element carries is never precisely clear and develops with site and page maturity also, so the basics of SEO involve an understanding of those many logical SEO elements the search engines are using at a given time – they do change, and building the implicit métier for each of them as they relate to your site or page is to say the least very important and requires serious concentration and ultimate carefully understood application.
SEO is much more than simply dumping more keywords into a page or site. It is a fine art, marketing, merging advertising, scrutiny, understanding tendencies and performances, and an ability to take restrained yet logical risk.
The prospective outcomes can really stagger the imagination because of the power of the resources.
Say you ask yourself, “Why should I bother with SEO?” you could consider it more like: “Is it as an e-business, vitally important to me and my website or web page to reach the millions of extra visitors?” When you answer “Yes” you ought to categorically consider and become more aware about SEO and what it can do for you.
Ask yourself – Can I Disregard Search Engine Optimisation SEO?
There are indeed some pages and sites that really never have to worry about SEO and then other ones that might be able to ignore it and still find their success through sheer word-of-mouth, household name notoriety and general media reputation. I sometimes wonder do such organisations need SEO marketing on their websites at all!!!
If you have a special personal website or page, such as a blog full of your writings, poems and opinions, a fad or hobby site, or even a website to share stories and photographs with friends and family and other groups, you really do not have to concern yourself with SEO. Something like a password-protected, members-only site should certainly ignore SEO from a prominence achieving point of view to quite the contrary. What I would term a reverse form of SEO could and probably should be applied to such a site. There are procedures that can be put in place to ward off the search engine spiders that trawl the internet to index websites on the fly.
If your page or site is not in need of or likely to benefit from being found by new visitors performing “relative organic” searches, there is no need whatsoever to apply SEO.
Inversely, most e-businesses with websites should be aware of SEO and optimise their sites and pages accordingly. Presently the web plays a much greater part in the daily commercial practices of most businesses and it is growing rapidly.
Millions of additional people steadily continue to turn to the World Wide Web to search for goods and services. The whole business of marketing, selling and what we might term traditional shopping is changing. It is obvious now that many established localised businesses cannot even rely on people walking in off the streets the way they used to. Ignoring SEO today could prove to be a rather disastrous mistake for even a local business entity.
Proactive thinking is required here by the SEO consultant and indeed his client. The way in which goods are sold is most definitely changing and we need to be up there positively identifying these changes and determining the best ways to conduct business dealings going forward. Mark my words – “watch for the massive upsurge in outdoor market stalls and localised outdoor markets such as farmer’s markets”. (Statement: Jan 2011).
Have you ever heard of a “Missed Opportunity”? Of course you have!
While SEO cannot fulsomely guarantee more people will find your site or page, it is most certainly true that more and more customers presently expect a sturdy appearance on the World Wide Web and make their buying moves from that starting point. It is therefore not a very shrewd commercial methodology to just ignore the intense growing power and financial potential offered by the Internet.
Your opportunity to reach a new and evolving audience and ever growing potential customers is dramatically increased by applying and continually improving SEO techniques. It makes for common sense that a bigger audience brings the site or page vendor new possibilities of additional sales, greater income and more profits in the short, medium and longer term. I’m sure you will agree that if that potential greater business audience never finds the site or page because the vendor ignores SEO, unproductivity will arise.
It is therefore very important that you must be aware that if you elect or decide to ignore SEO, there are many other business competitors on the Internet who aren’t. Don’t readily give your competitor’s a big portion of your realistically achievable website or webpage traffic, additional audiences, and increased opportunities of an online nature.
Big Dilemma – Do You Need to Hire a Skilled SEO Consultant?
The answer is yes you do and you should. It’s a big important question whether to hire a proficient SEO consultant or not. You do need to maximise your website or webpage SEO. It does however vary from site to site, but more often than not, the answer is “Yes.” As I have stated before SEO is a very complex balance of many essential elements and strategies that undergo ongoing change, so specialists offer the insight to potentially make it all work to your ultimate advantage.
Skilled SEO guidance will positively assist online businesses well. Sole proprietorships and other small businesses are sometimes able to successfully manage some of their own SEO efforts, but even a little specialists help will undoubtedly bring the proper positive application that will in the long run save lots of time, money and energy and help generate a better income. An important factor here is the determination of the level of competition found in the targeted niche market, which is an ultra-important consideration – the more competition there is and to be able to determine the level of competition definitely suggests that there is a very strong benefit in hiring an SEO expert.
Questions you need to ask yourself when making such a decision should include the following:-
- How much of your time can be spent on SEO?
- What is my maximum budget that can be applied to SEO?
- What level of Return on Investment (ROI) can be expected by utilising SEO?
- What is my full understanding of SEO?
The industry that is SEO, with its many varied and constantly changing procedures, rules and intricacies means that if you are not spending the needed time to stay au-fait and on top of it, you will probably be missing something. Bearing in mind that there is also SEO half-truth propaganda being spewed out, it makes more sense that a professional SEO person, rather than an organisation will have prized knowledge and experience to help guide a person and or business entity clear of the misrepresentations and outdated or extremely risky tactics.
This coupled with the fact that the search engines are all predominantly different. What works top in Google does not automatically work in the same way in Microsoft’s Bing Search engine. A proficient professional SEO person will readily have sufficient knowledge and experience on how to weigh the efforts in order to logically grow maximum advantages across all of the major Internet Search Engines.
Indeed many of the larger corporations and businesses have internal SEO workers dedicated to Search Engine Optimisation so they in particular can additionally manage costs and increase the levels of engagement. Even with dedicated committed employees working on such daily efforts, skilled professional assistance for “bigger-picture” development can help render a better result. The outside professional, experienced SEO Consultant is more able to look at the site or webpage and the current strategies by considering many more relative factors thereby bringing a much broader range of experiences and know-how to the tasks in hand.
Ultimately, the decision of whether or not to hire an SEO usually comes down to availability of budget. Many smaller businesses become do-it-yourself SEO’s because they understand the need, but lack the resources to bring in experienced knowledgeable experts.
This SEO guide is designed more to assist smaller businesses or individuals in their quest to help serve themselves with the least possible unnecessary investment in SEO.
It is however recommended that experienced SEO help be used to guide your work. Most importantly, don’t get lost in SEO at the expense of your website. The greatest thing you can do to improve your site is to improve the content in it, and create value for visitors. Creating value is substantially more important than focusing on SEO – to do the reverse is putting the cart before the horse. Make sure then if and when you do leverage the power of SEO, that new audiences will find meaning and value in your site.
If you have misgivings, always focus on building new and better content rather than fiddling about specifically for any perceived requirements of the search engines. Think of SEO as an important asset to bring your greater content to more varied and much wider audiences. SEO should not be perceived as being the final and only result or goal of your online labours. It should be a controlling mechanism you utilise to help many more persons discover the worth of the goods, services and merchandise you have on offer.
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